Just like other European countries, Spain is undergoing a demographic shift. 
By 2049, almost 50% of the population of Spain will be over fifty.

This change in demographics will have a long-term impact on Spain’s government, its economy and Spanish society as a whole.

It presents a challenge for the country’s economic sector, and amongst other adjustments, calls for changes within the residential property market.

Older consumers are becoming an increasingly attractive segment of the consumer market, as their considerable purchasing power constitutes an important driver for the country’s economy.

Companies and institutions must adapt to the individual desires and necessities of this target group.

City governments must become more aware of citizens’ needs in order to establish adequate planning and development models for its changing demographics. This will allow them to creatively incorporate the ’50 plus economic factor’ into sustainable development plans for their cities.

The service sector must also gear up to serve the demands of this age group.

Although the demographic change underway presents great challenges, it also offers a wide array of opportunities. habitat 50 plus is your trusted partner in the ‘generation 50 plus’ market.